Solving the Empty Store Problem
An e-commerce build for a boutique fashion brand, delivered launch ready, solving how a small catalog could still read as premium and catching a bad AI feature bet before it shipped.
A near-empty catalog read as amateur, not intentional
Boutique fashion brands with only a handful of products looked unprofessional on standard e-commerce templates built for large catalogs, undermining the trust a shopper needs before they'll buy.
A modular layout, and one bad idea talked out of the room
I designed a modular, scalable layout so the store read as deliberately curated even with as few as three products, then built it with Next.js, React, and Stripe, delivered launch ready. When the client considered building a custom AI chatbot for customer service, I flagged that no model suited for that job existed yet at a usable level, and steered them toward a third-party service instead.
A launch-ready store delivered, a bad build avoided
The build delivered a working, premium-feeling storefront that scaled visually regardless of catalog size, ready to launch. The client paused the engagement before launch, for reasons unrelated to the design. The client also agreed with the chatbot call, avoiding budget and time sunk into an AI feature that wasn't ready to do the job it was meant for.
