I'm Paul, a Korean-German designer based in Berlin.

Before digital products, I spent almost a decade in fashion, trained as a designer and working as a product manager.

I think a lot about experiences that are built on systems, shaped by people, and designed to be profitable. My aim is always to translate complexity into something that works.

Offline, I'm running, hanging out with my dog, getting hands-on with whatever craft I can find, or reading literary fiction.